About the company

Trip4up, the world’s largest travel guidance platform helps mountain tourism lovers become better travelers form planning to booking to taking a trip. Travelers across the globe use the trip4up.com to discover and book beautiful mountain house, a kind guide and cool will prepare you the most delicious mountain dishes.

Founded in 2020 in Nador, trip4up.com has grown form a small morocco startup to one of the world’s leading digital mountain travel companies. Trip4up message is your gateway to the wilderness.

The inspiring idea

The idea of establishing trip4up.com began in 2015 when the founder went to M’Koun Mountain in morocco, and when he reached the summit, he found the mountain shelter full booked. Then he had to sleep outside and had the worst night of his life.

Then he said in his mind, if I had made a reservation, all of this would not have been happened.

Our mission

Trip4up's mission is to facilitate access to mountain tourism services in the world. Trip4up makes it easy for you to choose your destination and book a mountain cottage anywhere, accompanied by a tour guide, a mountain cook, a photographer, and a luggage carrier on mules.

Organizing all-cost trips to various mountainous tourist areas around the world. Organizing volunteer trips to mountainous areas: afforestation, restoration of historical and natural monuments, paving mountain roads leading to the rugged summit.

Meet our team

Ayoub ELHATHOUT

Founder & CEO

Nour-Eddine LAKDIM

Chief HR & Legal Officer

Nabil MYI

Chief PR Officer

Karim ABDELHADI

Chief IT Officer

Mohamed BENSALAH

Chief Marketing Officer